In order to best increase your website's authority in Google's SERP (search engine results page), it is imperative that you first optimize your site's SEO. There are several ways that this can be done and I have laid out the steps to do so below:
Step 1: Modifying your website's title tag
Every website utilizes a specific “tag” that marks the title of the site. In the html coding, it is designated by <title>###</title>. The keywords used in this title tag are very important in improving your website’s SEO.
Step 2: Adding keywords in content
It is necessary to ensure that you are utilizing specific keywords related to your Brand in the text. In the end, these keywords are what bring visits to your site and raise your ranking on Google. It is important that you use these keywords throughout the website. However, you do not want to overdo it, Google-Bot is smart enough to know when you are “stuffing” the site with the keyword in order to cheaply raise your ranking on their website. You need to keep density of your keyword usage in your site, without unnecessary usage of them. (<10% density)
Step 3: Using keywords in headings
Another large portion that Google looks for keywords at is in the content headings (<h1>, <h2>, etc.).
Step 4: Use of <alt> tags
In laymans terms, an <alt> tag is simply the description of an image. Google-Bot is unable to read images, however, it is able to read the unseen tags in the html coding of the image. By thinking of ways to name your images with keywords that are both relevant and that you want to be found by, this could lead to people finding your images when they are searching on Google. In it’s most basic form, <alt> tags are primarily used to specify alternative text for the image if it cannot be displayed for some reason.
